Co-founder
October 2024 to present
Museums hold some of the world's most trusted knowledge, yet visitors increasingly sidestep the institution and ask general AI assistants directly, as our research shows. We founded Musa to put cultural institutions back in the loop, with conversational guides grounded in curatorial knowledge that also reveal previously inaccessible patterns in visitor interests and behaviour, allowing institutions to improve the experience over time.
I work across product, engineering, and sales. On the technical side, that has meant teaching the guide to understand physical space, grounding it in collections spanning hundreds of thousands of objects, and integrating everything from film and 360-degree imagery to immersive sound into conversations.
Musa is live across three continents, guiding visitors through ancient Maya sites in Guatemala, parks in Canada, Expressionist art in Austria, and architecture in Spain. In 2025, it won blooloop's Guest Journey of the Year award.